The key to this strategy is its simplicity; It’s not more about spending more money, or about expecting handouts, and it’s certainly not about sacrificing quality. It’s about celebrating local excellence by making an effort to support New Brunswick products, services, and experiences, when and where it makes sense.
There are many New Brunswick products, services and experiences which are world-class, and offer excellent value. Moreover, many New Brunswickers are already well poised to support NB products, services, and experiences with considerable enthusiasm.
The challenge is that most consumers are too often not aware what constitutes “NB-made”, nor are they really sure of the actual benefits of buying local. By increasing awareness through clearly identifying NB products and services, we can shift long-standing unconscious habits of procurement.
For this plan to work, we need to target 4 main groups:
Only through the activation of all four groups can we hope to significantly stimulate our economic growth, increase employment tax revenues, and help build a more robust and sustainable New Brunswick economy.
So support New Brunswick companies, products, and services when it makes sense to you.
Do it For the Love of New Brunswick.